Essen Website Animations

Essen is a design agency specialized in the art and science of transitioning products and services into lifestyle brands. I have spent a wonderful year working there full-time, and I'm glad that I'm still working with them daily as a freelancer. Recently they went through a rebranding process which I had the opportunity to be a part of.

My major task was designing a motion language that could apply to various elements, including website, social media posts and videos. Part of this project was a set of illustrations for Career and Error pages designed by Sebastian Örtegren, which I had fun animating.

We were aiming for a hand-drawn feeling but keeping the versatility of possible export formats. Due to this, I did almost everything in After Effects on hold frames, with some additions of elements done in Animate.

Thanks for watching!
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